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Typeform for lead generation

Get more leads with these 5 quick wins

Want to collect better data? We analyzed 10,000 forms to explore what the most successful have in common. Keep scrolling to find out more.

1. Start with numbers

Numbers have an immediate impact and including them on your form’s welcome screen can increase completions by 17%. Consider using phrases like:

  • “Receive a voucher in 3-5 days”
  • “Only 20 spots available”
  • “Takes 45 seconds”

2. Request emails early

People know you want their email—and cutting to the chase by asking for it upfront results in a massive 42% increase in completion.

3. Offer incentives

Whether it’s a free trial, gift, discount, or the chance to win a prize, lead magnets work. Feature them in your form for up to 11% more completions.

4. Highlight exclusivity

Forms that use language suggesting special access or limited availability see a 25% lift in conversions. Use phrases like "Be the first," or "Subscribers only" to see results.

5. Keep it short

It’s a fact—people prefer to answer fewer questions, so keep your forms short and sweet. (We found that including more than just two questions decreased completions by 19%.)

Get started with better forms

Typeform makes it easy to create stylish, personalized lead gen forms that convert.

Personalized flows

Typeform asks one question at a time and recalls information from answers, such as a respondent’s name—just like a real conversation.

Your brand at its best

Pick a template and customize to your brand style. Choose from thousands of fonts, logos, and colors, all in a simple, no-code builder.

120+ powerful integrations

Automation will send data from Typeform straight to your favorite apps and follow-up emails to customers based on their answers.

Choose the plan that works for you

Basic
Create interactive forms that connect to your workflow
29
 
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348
 
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total
 
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25
 
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58
 
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  • 100 responses/mo included
  • 1 user
  • Unlimited typeforms
  • Unlimited questions
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Plus
Make your forms more beautiful and on-brand
59
 
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708
 
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50
 
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mo
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118
 
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  • 1,000 responses/mo included
  • 3 users
  • Everything in Basic
  • Remove Typeform branding
  • Custom subdomain
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Business
Analyze performance and do more with your data
99
 
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mo
1,188
 
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total
 
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yr
83
 
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mo
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198
 
USD
 
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  • 10,000 responses/mo included
  • 5 users
  • Everything in Plus
  • Drop-off rates
  • Conversion tracking
  • Priority support and live chat
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Try Typeform for free

Create unlimited forms, access 3,000+ templates, and start collecting leads.