Get more leads with these 5 quick wins

Want to collect better data? We analyzed 10,000 forms to explore what the most successful have in common. Keep scrolling to find out more.

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1. Start with numbers

Numbers have an immediate impact and including them on your form’s welcome screen can increase completions by 17%. Consider using phrases like:

“Receive a voucher in 3-5 days”
“Only 20 spots available”
“Takes 45 seconds”

2. Request emails early

People know you want their email—and cutting to the chase by asking for it upfront results in a massive 42% increase in completion.

3. Offer incentives

Whether it’s a free trial, gift, discount, or the chance to win a prize, lead magnets work. Feature them in your form for up to 11% more completions.

4. Highlight exclusivity

Forms that use language suggesting special access or limited availability see a 25% lift in conversions. Use phrases like "Be the first," or "Subscribers only" to see results.

5. Keep it short

It’s a fact—people prefer to answer fewer questions, so keep your forms short and sweet. (We found that including more than just two questions decreased completions by 19%.)