1. Start with numbers
Numbers have an immediate impact and including them on your form’s welcome screen can increase completions by 17%. Consider using phrases like:
- “Receive a voucher in 3-5 days”
- “Only 20 spots available”
- “Takes 45 seconds”
Typeform for lead generation
Want to collect better data? We analyzed 10,000 forms to explore what the most successful have in common. Keep scrolling to find out more.
Numbers have an immediate impact and including them on your form’s welcome screen can increase completions by 17%. Consider using phrases like:
People know you want their email—and cutting to the chase by asking for it upfront results in a massive 42% increase in completion.
Whether it’s a free trial, gift, discount, or the chance to win a prize, lead magnets work. Feature them in your form for up to 11% more completions.
Forms that use language suggesting special access or limited availability see a 25% lift in conversions. Use phrases like "Be the first," or "Subscribers only" to see results.
It’s a fact—people prefer to answer fewer questions, so keep your forms short and sweet. (We found that including more than just two questions decreased completions by 19%.)
Typeform makes it easy to create stylish, personalized lead gen forms that convert.
Typeform asks one question at a time and recalls information from answers, such as a respondent’s name—just like a real conversation.
Pick a template and customize to your brand style. Choose from thousands of fonts, logos, and colors, all in a simple, no-code builder.
Automation will send data from Typeform straight to your favorite apps and follow-up emails to customers based on their answers.
Create unlimited forms, access 3,000+ templates, and start collecting leads.