Data Enrichment privacy considerations

Activating the lead enrichment feature shares respondent email addresses with a third party provider, which provides the enriched data to Typeform. Some privacy laws, including the GDPR, require you to provide notice and obtain specific consent from your respondents when sharing data with a third party.

If your business operates in a region where user consent is required when sharing data with third parties, you can use the solutions in this article to ask for it.

Here are two simple ways to gather respondents’ consent.

Using an Email question:

1. Include an Email question in your form set up, as shown below. Do not set the question as required and toggle data enrichment on. 

Write in the question description that respondent data will be shared with a third party for enrichment:

This will mean that

a: Your respondents are informed that their data will be enriched. 

b: Your respondents will be able to freely skip the question, if consent is not given.

2. Alternatively, add an Email question set up as shown below: the Data enrichment will automatically be toggled off.

This will mean that

a: Your respondents’ data will not be enriched.

b: You will be able to capture the lead according to your respondents’ will. 

Using a Multiple Choice question with Logic

1. Add a Multiple Choice question to your form, asking for consent for data enrichment:

2. Add two email questions. One with data enrichment enabled, and the other disabled.

3. The first email question will have data enrichment enabled, as shown below.

4. The second email question will have data enrichment disabled and the toggle turned off and grayed out by default. This is because only the first email question in a form collects enrichment data.

5: Now we're going to use Branching and calculations to send respondents to the enrichment- enabled email question if they choose "I consent", and to the other if they don't. Click on Logic, then choose Branching and calculations. Set up the rules as shown here:

This will allow your respondents to choose whether they consent to data enrichment or not.