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Digital Marketing Quiz Template

Capture leads, entertain teams, or test students with this challenging quiz—it’s free and ready-to-use.

First off — what does the *3rd R of the AARRR Funnel* stand for?

Revenue, Regression, Referral, Retrograde

Great start! The 3rd R stands for Referral.Sorry, the 3rd R stands for Referral.What does *AMP* stand for?

Accelerated Mobile Pages, Advertisement mobile pages, Augmented mobile pages

Correctamundo! AMP stands for Accelerated Mobile Pages.Nope! AMP stands for Accelerated Mobile Pages.What are you doing if you *disavow a link* in Google’s Search Console?

Asking Google to disregard the link, Asking Google to consider the link, Reporting a website as spam

True story. You are asking Google to disregard the link.Not quite. You're actually asking Google to disregard the link.Where are *Leaderboard ads* usually displayed on web pages?

Seamlessly embedded in editorial content, Embedded in left navigation menu, To the right of the page, On the top of the page

Yes indeed. As the name implies, leaderboard ads usually displayed at the top of the page.No. As the name implies, leaderboard ads usually displayed at the top of the page.What does *Guerrilla marketing* typically focus on?

Low cost creative marketing strategies, Non profit organisations, Cannibalization of other products/services, Selling without sales tax

Yup! A guerrilla marketing strategy implies low cost creative marketing.Nein! A guerrilla marketing strategy implies low cost creative marketing.On Facebook, *if the CTR of your ad increases*, what will most likely happen to the CPC?

Facebook does not have CPC as a metric, No change, Increase, Decrease

That's right.Sorry! If the CTR of your Facebook ad increases, the CPC will most likely decrease.In SEO, what's the ideal target *keyword density* of a piece of content?

2-4%, 5-10%, 10-15%, There is no ideal keyword density

How right you are.Actually, there is no ideal key word density.Which one of these handsome chaps is our favorite *SEO guru Rand Fishkin*?

A, B, C, D

Rand salutes you.That's not him, he was handsome chap D._According to Litmus_, what was the *% share of email opens* on desktop, webmail, and mobile in 2017?

36% desktop, 17% webmail, and 47% mobile, 17% desktop, 36% webmail, and 47% mobile, 47% desktop, 17% webmail, and 36% mobile

That's right!Sorry. 17% on desktop, 36% on webmail, and 47% on mobile devices.What factors dictate whether an *AdWords* ad appears in the *top position*?

Quality Score, Total Ad Spend, Quality Score and CPC bid, Pay per Click

You know your stuff.Not quite. Quality Score and CPC bid are crucial to AdWords ranking.In Google Analytics, which of the following metrics would most strongly suggest *a poorly performing* landing page?

Bounce Rate < 90ˆ%, % New Visits > 90%, None of the answers, Session Duration > 5 minutes, Bounce Rate > 90%, Goal Conversion Rate > 20%

That's right! And that was the last question, good job.Oops! A bounce rate over 90% is the biggest red flag. This was the last question. Let's see how you did.You scored {{var:score}}/11 Want to impress your audience? Create your own interactive quiz, form, or survey with Typeform.

Collect up to 3.5x more data with Typeform

Boost engagement and capture leads with a fun, interactive quiz

Want to put your employees or students to the test? Send them this digital marketing quiz and let our integrations arrange results into neat spreadsheets. This quiz also makes a great lead generation tool—just embed it into your website or in an email, and start capturing more qualified leads