Lead Generation Survey Template

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How effective is your lead generation strategy?

Find out how different departments bring people in and how effective each channel is with one simple survey. Use insights to shape your lead gen strategy and make the most out of your marketing tools.

Lead generation survey FAQs:

1. What questions should I ask in a lead generation survey?

It all depends on what information you're looking for.

If you'd just like an overview of each department's lead gen strategy, keep the questions broad—you can ask how important lead gen is for their team, what their go-to strategies are, and which channels are most effective. If you want to dive deeper, you can ask for quantitative results for each channel.

Use our survey template as a base and tweak the questions to get the results you need. Our intuitive form builder is totally flexible, so you can customize it to make it your own.

2. How can I generate more leads?

Once you've sent out your lead generation survey, it's time to assess the results and fine-tune your strategy.

If you're looking for an all-in-one lead gen solution, Typeform has plenty of options for almost every channel. You can create forms, quizzes, polls, surveys, or even chatbots—without writing a single line of code. Once they're ready, just embed them into your website and start collecting leads.

You can use typeforms in lead generation landing pages, paid social ads, and email marketing campaigns. The best part? They're 100% responsive and look great on every device, so people can fill them in wherever they are.

Make it uniquely yours

Make it uniquely yours

Customize to your heart's content: backgrounds, Google fonts, colors, buttons, and more.

Choose from thousands of beautiful images, videos and icons. Or use your own.

Create beautiful forms with zero coding required

Get started — it's free

Here's what people say about us

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro
Collect 18% more data with Typeform compared with our two main competitors in the market

How does it work?

Make a stylish form in minutes with our drag-and-drop builder.

Choose from different question types: multiple choice, rating, opinion scale, free-form text, and more.

Take respondents down different paths based on their answers.

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