(CES) Customer Effort Score Survey Template

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Effortless interactions keep customers coming back

We all want to make sure customers have friction-free interactions with us. But sometimes, this is easier said than done. This Customer Effort Score (CES) survey helps you pick out the client pain points you might've overlooked before. Use insights to fix issues, reduce churn and boost customer loyalty.

(CES) customer effort score survey FAQs:

1. What is a Customer Effort Score (CES) Survey?

A CES gauges how easy it is for customers to interact with your company—whether they're placing an order, fixing a problem, or asking a question.

It typically includes one Opinion Scale question that collects the ease-of-use score, plus an optional quantitative question to gather in-depth feedback.

Your final Customer Effort Score is the average score of all your respondents. This tells you how simple your product or service is to use, and illuminates areas for improvement.

2. How can I create a Customer Effort Score (CES) Survey?

We've created a CES survey template for you, so it's easy to get started. Use what we've given you, or tinker with it in our intuitive form builder.

Here are our top tips:

Keep it short and engaging A CES survey shouldn't be too long—a couple of questions will do. So keep it snappy to boost completion rates.

Make it your own Don't be afraid to show some personality in your survey. This template is totally customizable, so you can add your logo, branding, and images so it feels like yours.

Ensure it's accessible anywhere, anytime Use a mobile-friendly tool, like Typeform. The more accessible your form is, the more responses you'll get. It's that simple.

Take action A Customer Effort Score survey is nothing without a follow-up plan. So review and reflect on the results, and use them to improve your service.

Make it uniquely yours

Make it uniquely yours

Customize to your heart's content: backgrounds, Google fonts, colors, buttons, and more.

Choose from thousands of beautiful images, videos and icons. Or use your own.

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Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro

Form builders are as old as the web, but Typeform elevates the medium substantially.

Johnny Rodgers

Product Architect

Slack

We’ve received 3x the responses using Typeform than from a professionally commissioned market research study

Kate Donhoe

Head of Product Marketing

Pitch

Leads from the Typeform integration were twice as likely to convert.

Tobias Wasmer

Marketing Manager @ Volvo Cars

Volvo

You used to need developers to do all this. Not anymore.

Kyle Maltz

Chief Operating Officer

Dollar Flight Club

Typeform is a production-grade system for our entire growth funnel.

Gaurav Vohra

Head of Growth

Superhuman

Typeform helps me attract more responses and a higher response rate than other tools.

Rand Fishkin

CEO + Founder

SparkToro
Collect 18% more data with Typeform compared with our two main competitors in the market

How does it work?

Make a stylish form in minutes with our drag-and-drop builder.

Choose from different question types: multiple choice, rating, opinion scale, free-form text, and more.

Take respondents down different paths based on their answers.

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